If you are reaching out to unknown small businesses using agency services, guide them based on their needs. If they are concerned about costs, a link to a cost calculator can be really helpful. If they are comparing different agencies, direct them to your ‘About Us’ or Contact page. If you have any useful guides or suggestions, make them available on the ‘Download’ page.
When you use agency website templates to create your agency’s website, you can easily change the design and call to action to see what works best to attract clients.
How to Create a Professional Agency Website: Step-by-Step Method
1. Header Section
The top part of your homepage, called the header, is key to helping visitors navigate. Use this space to link to important pages like your services, portfolio, blog, and contact form.
2. Services
Your service section is critical to helping people find you online. List all your services and describe each one to improve your search ranking. Include a button on each service description so potential customers can easily contact you. If your services are complex, create separate pages for each to explain them in detail.
For example, imagine a Studio Unit IT Agency Nextjs Website Template. This website may offer more information or links to related blog posts on corporate branding, web and digital services, branding tips, and creative design. Here you can check the IT agency Next.js website template:
3. Portfolio
If your work is visual, such as in graphic design or photography, feature your best projects prominently on your portfolio page. You can include links to websites you’ve designed or campaigns you’ve worked on. Keep descriptions short and focus on showing how your work meets the client’s goals.
Even if your field is not very visual, you can still create an attractive portfolio with case studies, testimonials, or samples of your work. Keep this page simple and let visitors click through for more details.
4. Blog
Blogs are great for sharing detailed information on topics like industry news or insights from your team. They also help improve your website’s search engine ranking and attract more visitors. Consider using IT agency website templates that include a blog section. Update your blog regularly to keep it fresh and attractive.
5. Contact Form
Make it easy for customers to reach you. Include a clear call-to-action that leads to your contact page. Your contact page should have your business details and a simple form for enquiries. Keep the form brief – the essentials like name, contact information, and a brief message. You can see in below image:
6. Footer Section
Footers appear at the bottom of every page and should be both useful and easy to navigate. Stick to essential links like your About Us page, pricing information, or a link to your blog.
7. About Us
Tell potential clients about your team and your values. This helps them see if you are a good fit for their needs.
8. Price
If your prices are fixed, such as for certain packages or services, include this information here. It helps customers understand what to expect in terms of costs.
9. Improve SEO
Make sure your website appears in search results by improving your SEO. Include keywords that people use to find services like yours, make sure your site loads quickly, and keep your content fresh to stay at the top of search rankings. For that, you can hire a professional Digital marketing agency or SEO agency.
10. Test Before Launching
Before you go live with your website, check that everything is working properly. Look for broken links, and spelling mistakes, and make sure your site looks good on phones and tablets. Once everything looks good, you’re ready to launch.
11. Promote Your Website
Once your website is ready, start spreading the word. Use social media, emails, and online ads to drive more people to your site.
12. Keep Checking and Improving
Monitor how your website is performing using tools like Google Analytics. Pay attention to what visitors do on your site and where they come from. Use this information to improve your website over time.
In short, creating a website for a digital marketing agency is all about careful planning and making things run smoothly. If you take the right steps and keep updating your site, it can be a great tool to attract new customers and grow your business in the competitive online world.
